Verison Kindness?? GPS Mapping gift

Have they become soft? or Are the doing this to get user to use it for free, then track where they go and obtain some sort of value from the data??? I use plazes.com - This will be handy if the two were combined!!! I reckon at some point, google may be come a MVNO. They already have spectrum from the recent FCC sell off. So, with some Wife, in place of 3G and an agreement with a carrier, Google would be set to do to the mobile wold what they did to the Online search world. Their secret lies in the data they have! ;)