Mobile Life in Ireland & Beyond

Tuesday, November 18, 2008

NOKIA forward???

In a recent post, i copy-N-Pasted in results from the mobile world regarding the use of OS etc in phones. Symbian being the most popular in the world. Followed by Windows, and RIM

Now, while i dont rate Windows mobile too well (it functional, but nothing else, and Microsoft does not like other people creating apps like apple and nokia does) I am thinking about maybe where Nokia needs to venture in its development in order to combat RIM / Windows mobile etc.

RIM Blackberry is an astounding phenomena. Its not called the crack berry for nothing. In Ireland we have a different sort of crack (Irish Euphamism, not the terrible drug) And it will indeed still keep you in up to date on the crack happening anywhere.

Its amazing (-ly simple) system allows a person to have at least 10 Emails routed to their phone, in (read carefully Nokia) a simple few click process. Its literally, add email address and password. All emails are then sent to you handset. I have a few email address coming in, an i could have them all going to the one address if i wanted.

NOKIA, on the other hand has some very cool tech. E61/N95/N96 etc, BUT, what business person/Any person for that matter wants to go through the setting up of an email account like featured above Nokia style? There should be a specific mail account set up in exactly the same way as Blackberry has its system set up, that enables routing of mail directly and easily to the handset, while enabling ease of use for the user.

see pics 1 & 2 below and compare the ease at informational addiction can be set up



NOKIA has the following process which should be a trip down memory lane for some people.
please note the technical phrases that the average user has no idea about. Thse pics are not exact, but are fairly typical. This is for an exchange server.


Hold the presses...BUT ....to their credit, they have awoken to the threat (after i searched around their website for a whilei found their response, and ho wmuch did it comst thme to analyse the obvious???)...and low and behold....Nokia Email service...

Its In BETA stage since august 2008....but none the less, the exact same idea as the RIM Blackberry's email system. Maybe it should be called the nokia blackberry service


NOKIA BLACKBERRY SERVICE?
Obviously some analysis has been done and im not the only one seeing this which is good. Nokia phones are capable of way more than blackberry's (which is yet another problem, more to come later) BUT Blackberry's do one thing and do it well, they get you your messages and deliver it to your hand, in a simple manner, that even business people can master to a degree!!! Blackberry is the handset equivalent of the sms message. Basic, yet brilliant.

In the future race, Blackberry will have to enable its phones to have the dexterity that Nokia has (such as other apps available etc which is where Microsoft will loose, which can only come from a larger user base, which can only come from a good product) - Nokia has to their credit spotted the genius of the blackberry, and hopefully its a success for them (not European Bias there on my behalf either)

It may not though, simply because, blackberry is associated with getting all your email to the handset, plain and simple. Nokia is known for having complex hi tech phones and simple talk - N - text handsets also. (Not for the purpose) As someone who has family members who are heavy crackberry users, who appreciate the blackberry for being simple, the question is how are nokia gonna take their vote???? Their nokia email service may simply be drowned out by its other features, such as their music system, 5mp camera etc

Windows mobile i don't rate because, well, windows Mobile does not translate well to the small screen. Apple i don't rate just yet and ill explain again at some other point. There are 2 players for me, blackberry and Symbian (which nokia now fully owns) At some point i want to use a nokia as i do my blackberry! but it will take some shifting to release blackberry's grasp on my connectivity. And nokia should note, it can take just one generation to indoctrinate people in to a whole way of using a product, then you have to spend the next decade trying to get them to change to you. How can Nokia take away that simplicity of reputation from blackberry?

FYI, amongst other possessions, i have an N95 an N70 .....AND my favorite so far the Blackberry Curve. I heart Blackberry!!!

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